The Goal: Conceptualize a campaign that entices newly engaged couples to register with Crate & Barrel to furnish their home.
The Problem: Many engaged couples create a new household with varying styles and preferences when furnishing their home.
The Solution: Meet in the middle. Crate & Barrel carries a wide variety of styles, all equal in quality. Our campaign encourages these couples to compromise and find a middle ground. An online registry allows them to "try out" selected C&B items that can be dragged into a room of their own creation.
My Role: Devised concept of an online feature to pick and choose items to preview in a room before adding them to a registry. I enjoyed researching stats and bouncing ideas back and forth with our creative team. My account managerial tendencies kept meetings and all members of the team organized and communicative.